All posts in "Branding"

Kristin Crawford

Published August 14, 2018 in Branding , Coaching - 0 Comments
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My guest today is Kristen Crawford.  Kristen is a pageant queen who has realized the importance of a strong personal brand in competition. She now helps others as a Personal Brand Strategist. Kristen focuses on helping pageant queens & aspiring queens create clarity and confidence in their personal brand voice and visuals to create a rockin' pageant brand.

I was really excited to learn all about Kristin's history and how she got into pageantry. I've never spoken to anyone who's been in pageantry before, and if you haven't either you're in for a treat. Her story is unusual in that she started in pageantry at the age of 30. Most girls start out younger than that. Kristin’s learned so much through the process of competing over the past few years, and this led her into wanting to help other queens and aspiring queens get crystal clear on their messaging, and how to tell their stories in a powerful way.

If you're like me, you're looking forward to finding out a bit about the behind the scenes pageant lifestyle; it seems both glamorous and rigorous. I had so many questions, and Kristen did a great job of answering those and more, so listen in and get a glimpse into the pageantry world.

Here's a hint: The information Kristen shares is applicable to you whether you are interested in pageantry or not, and whether you are female or not. Let's dive in.

Kristin and I cover the following and more:

  • Her back-story - how she got into pageantry and what she has learned from being an insider in the industry.
  • We explore the pageantry industry, what kinds of opportunities they provide, and the good work that they are doing in our communities.
  • Kristin covers the importance of building a strong brand in pageantry.

You can connect with Kristin at:  https://www.kristencrawford.com/"

As mentioned in the interview, she hosts the Book Peeps Book Club, and that is open to anyone.

For those of you interested in learning more about pageantry, the resource that Kristin shared with us is: https://www.pageantplanet.com/

Victoria Vix Reitano

Published May 1, 2018 in Branding , Entrepreneurship , Marketing - 0 Comments
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Victoria “Vix” Reitano is an expert on all things digital marketing, online business, influencer brand deals, and e-commerce solutions. For the past decade, she has managed the digital brands for on-air talent, Emmy-award winning journalists, United Nations committees and special projects, and small businesses, e-commerce start-ups and more. 

In 2015, Victoria founded CreatiVix Media, a creative digital agency built to disrupt the agency model. In 2017, she launched The CVM Group, bringing her Online Entrepreneur E-Cubator and content production services under one umbrella. She creates content across all social media platforms, and mediums, to help clients build engaged communities, generate leads and convert followers to clients. 

Vix is regularly asked for her expert opinion on all things brand-building and social media marketing. She's appeared on NBC’s TODAY, CBS’ Good Day Washington, and she's a contributor to HuffPost and Thrive Global. Victoria has also been featured on Salon.com, DigiDay.com, LevoLeague.com, The Muse, Buzzfeed, MuckRack, USA Today and ThisOldHouse.com featured on HuffPost, Thrive Global, MuckRack.com, Buzzfeed, Levo League.  

Victoria shares her wisdom with us on the following topics, and more:

You can connect with her on @vixinthecity on all platforms, and on her websites:

https://thecvmgroup.nyc/

https://vixinthecity.com/

 

Kristin Hardwick

Published February 6, 2018 in Branding , Photography - 0 Comments
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My guest on today's show is Kristin Hardwick. Kristin is a branding photographer and strategist for entrepreneurs who are ready to stand out as the expert in their field. She helps her clients showcase their expertise and their unique energy, in both photographs that wow, and with a strategy to maximize those photographs. After 8 years in corporate America, Kristin turned her side hustle into a full-time business and has loved helping others ever since.

Some of the topics we cover in this episode are:

  • Why niching down will save your business
  • How to determine what YOUR brand is
  • How to remain authentic to you, while still having a polished brand

You can connect with Kristin at the following locations:

https://www.kristinhardwick.com/

https://www.instagram.com/kristinhardwickphoto/

https://www.facebook.com/KristinHardwickPhotography/