All posts in "Marketing"

Juliette Stapleton

Published June 5, 2018 in Entrepreneurship , Marketing , Strategy - 0 Comments
Juliette Stapleton Image and Logo Collage

My guest today is Juliette Stapleton. Juliette is a visibility strategist on a mission to empower highly driven women in business to grow their visibility online authentically without tech overwhelm.

Juliette is an amibious dynamo! Her passion shines through in everything she does. 

Having been involved in the digital marketing and web design world since 2001, Juliette has a great understanding of what is involved in building a position of visibility and has been behind several prominent projects and some award winning small businesses in Ireland, where she is based, helping them extend their presence online.

In 2017, Juliette began building her own personal brand to be able to reach and support women high-achievers all over the world. 

Her philosophy is based on, inspiring others, creating deep person-to-person connections, authentic marketing, and overcoming the fear of technology on the road to success.

Her hands-on coaching style is very supportive and she has a talent for breaking the complex down into easy to implement strategies allowing her clients to make progress fast.

You can connect with Juliette on the following platforms:

Here website: https://juliettestapleton.com/

Her Facebook Business Page: https://www.facebook.com/juliettestapletonvisibilitystrategist/

Her Facebook Group: https://www.facebook.com/groups/socialmediavisibilitythatgetsclients/

 

Do you have a story to tell? If so, get on the show!

Need help growing your side hustle? Check out our sponsor website: Locally Rocks Business Growth Strategies.

Victoria Vix Reitano

Published May 1, 2018 in Branding , Entrepreneurship , Marketing - 0 Comments
Victoria Vix Reitano headshot and logo collage

Victoria “Vix” Reitano is an expert on all things digital marketing, online business, influencer brand deals and e-commerce solutions. For the past decade, she has managed the digital brands for on-air talent, Emmy-award winning journalists, United Nations committees and special projects, and small businesses, e-commerce start-ups and more. 

In 2015, she founded CreatiVix Media, a creative digital agency built to disrupt the agency model. In 2017, she launched The CVM Group, bringing her Online Entrepreneur E-Cubator and content production services under one umbrella. She creates content across all social media platforms, and mediums, to help clients build engaged communities, generate leads and convert followers to clients. 

She is regularly asked for her expert opinion on all things brand-building and social media marketing — she has appeared on NBC’s TODAY, CBS’ Good Day Washington and she is a contributor to HuffPost and Thrive Global. She has also been featured on Salon.com, DigiDay.com, LevoLeague.com, The Muse, Buzzfeed, MuckRack, USA Today and ThisOldHouse.com featured on HuffPost, Thrive Global, MuckRack.com, Buzzfeed, Levo League.  

Victoria shares her wisdom with us on the following topics and more:

You can connect with her on @vixinthecity on all platforms, and on her websites:

https://thecvmgroup.nyc/

https://vixinthecity.com/

 

Do you have a story to tell? If so, get on the show!

Need help growing your side hustle? Check out our sponsor website: Locally Rocks Business Growth Strategies.

Melissa McGraw

Published April 3, 2018 in Business , Marketing - 0 Comments

My guest today is Melissa McGraw.

Melissa is founder of The Creative Potential an online business game-changer, and is a 20-year veteran of the fashion and consumer goods industry. Having worked with mega giant e-tailer Amazon.com for the past eight years, Melissa understands the complexities of both brick-and-mortar and e-commerce retail models. In fact, she has written content and analyzed and reviewed SEO tactics for over 80,000 items that are currently sold on Amazon today.

And, as an adjunct professor in e-commerce and logistics at the Fashion Institute of Technology in New York City, she has her finger on the pulse of e-commerce trends and practices for creative businesses.

Her range of experience, honest, encouraging approach, and ability to bring one’s vision to life has earned her praise from industry influencers, clients, and students alike. She is passionate about fueling the pipeline with new talent and motivated by the idea that everyone has immense potential that deserves to be unleashed.

We discuss:

  • Getting your business found online,
  • Selling your products on Amazon,
  • Setting up your site for shipping success

To learn more about Melissa, you can connect with her at her website www.thecreativepotential.com and in her amazing Facebook group https://www.facebook.com/groups/creativepotential/

Do you have a story to tell? If so, get on the show!

Amanda Silva

Published March 6, 2018 in Copywriting , Marketing , Messaging - 0 Comments

Amanda Silva is owner and principal director of Cast Iron Content, a collaborative content marketing agency based in New England. A storyteller by trade and talent, Amanda was raised overseas and often writes about her expatriate childhood experiences. Not surprisingly, Amanda jumps at just about any chance to travel and is most inspired when she is on the move.

Today, Amanda uses her storytelling talents to assist business owners in marketing, content creation, website & logo design, etc. through her agency. She shares an interesting story about getting to know her clients prior to working with them.

 Some of the information Amanda covers is:

  • How to use Storytelling to connect with your clients
  • Why content marketing is the way of the future
  • When is it time to rebrand your business?

 

You can connect with Amanda here:

http://www.castironcontent.com/

https://www.facebook.com/CastIronContent/

https://www.instagram.com/CastIronContent2017/

https://www.linkedin.com/company/castironcontent/

https://twitter.com/CastIronContent

Do you have a story to tell? If so, get on the show!

Sarah Johnson (Scarlet Ravenswood)

Published February 20, 2018 in Marketing , Spirituality - 0 Comments

My guest today is Sarah Johnson. Sarah started doing tarot as a side hustle while working a corporate job in advertising. Eventually, she was able to turn her passion for tarot into a successful full-time business and goes by the moniker Scarlet Ravenswood. Sarah now also helps other spiritually-focused entrepreneurs get their businesses up and running.

Topics that we cover in this interview are:

  • Using social media as a marketing strategy
  • How social media has helped grow a spiritually focused community
  • What it is like being a 'digital nomad' and being able to work from anywhere as all my tarot readings are done through Skype.

 

You can connect with Sarah on the following platforms:

http://www.arcane-alchemy.com/

https://www.facebook.com/ArcaneAlchemy1

https://www.facebook.com/arcanealchemyscarletravenswood/

Do you have a story to tell? If so, get on the show!

Tags: Spirituality

Kronda Adair

Published September 26, 2017 in Marketing , Website - 0 Comments

Today we have a special guest expert, the person responsible for my new and much improved website at locally.rocks, Kronda Adair.

Kronda is a recovering WordPress developer turned digital marketer. She started an agency as a programmer, with a degree in Web Design and Interactive Media. After a couple of years, she struck out on her own, creating WordPress websites for small businesses. She's spent the past few years learning what makes websites profitable and rescuing business owners (like me!) from ill-informed technology decisions. She helps business owners turn brochure websites into profitable marketing tools to grow their business.

Listen in as we discuss:

  • What does it take to market effectively online? 
  • How do you deal with tech overwhelm? 
  • What tools exist to speed and ease execution of your marketing plan?

 You can learn more about Kronda at karveldigital.com

Do you have a story to tell? If so, get on the show!