All posts in "Marketing"

Juliette Stapleton

Published June 5, 2018 in Entrepreneurship , Marketing , Strategy - 0 Comments
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My guest today is Juliette Stapleton. Juliette is a visibility strategist on a mission to empower highly driven women in business to grow their visibility online authentically without tech overwhelm.

Juliette is an amibious dynamo! Her passion shines through in everything she does. 

Having been involved in the digital marketing and web design world since 2001, Juliette has a great understanding of what is involved in building a position of visibility and has been behind several prominent projects and some award winning small businesses in Ireland, where she is based, helping them extend their presence online.

In 2017, Juliette began building her own personal brand to be able to reach and support women high-achievers all over the world. 

Her philosophy is based on, inspiring others, creating deep person-to-person connections, authentic marketing, and overcoming the fear of technology on the road to success.

Her hands-on coaching style is very supportive and she has a talent for breaking the complex down into easy to implement strategies allowing her clients to make progress fast.

You can connect with Juliette on the following platforms:

Here website: https://juliettestapleton.com/

Her Facebook Business Page: https://www.facebook.com/juliettestapletonvisibilitystrategist/

Her Facebook Group: https://www.facebook.com/groups/socialmediavisibilitythatgetsclients/

 

Victoria Vix Reitano

Published May 1, 2018 in Branding , Entrepreneurship , Marketing - 0 Comments
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Victoria “Vix” Reitano is an expert on all things digital marketing, online business, influencer brand deals, and e-commerce solutions. For the past decade, she has managed the digital brands for on-air talent, Emmy-award winning journalists, United Nations committees and special projects, and small businesses, e-commerce start-ups and more. 

In 2015, Victoria founded CreatiVix Media, a creative digital agency built to disrupt the agency model. In 2017, she launched The CVM Group, bringing her Online Entrepreneur E-Cubator and content production services under one umbrella. She creates content across all social media platforms, and mediums, to help clients build engaged communities, generate leads and convert followers to clients. 

Vix is regularly asked for her expert opinion on all things brand-building and social media marketing. She's appeared on NBC’s TODAY, CBS’ Good Day Washington, and she's a contributor to HuffPost and Thrive Global. Victoria has also been featured on Salon.com, DigiDay.com, LevoLeague.com, The Muse, Buzzfeed, MuckRack, USA Today and ThisOldHouse.com featured on HuffPost, Thrive Global, MuckRack.com, Buzzfeed, Levo League.  

Victoria shares her wisdom with us on the following topics, and more:

You can connect with her on @vixinthecity on all platforms, and on her websites:

https://thecvmgroup.nyc/

https://vixinthecity.com/

 

Melissa McGraw

Published April 3, 2018 in Business , Marketing - 0 Comments
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My guest today is Melissa McGraw.

Melissa is founder of The Creative Potential an online business game-changer, and is a 20-year veteran of the fashion and consumer goods industry. Having worked with mega giant e-tailer Amazon.com for the past eight years, Melissa understands the complexities of both brick-and-mortar and e-commerce retail models. In fact, she has written content and analyzed and reviewed SEO tactics for over 80,000 items that are currently sold on Amazon today.

And, as an adjunct professor in e-commerce and logistics at the Fashion Institute of Technology in New York City, she has her finger on the pulse of e-commerce trends and practices for creative businesses.

Her range of experience, honest, encouraging approach, and ability to bring one’s vision to life has earned her praise from industry influencers, clients, and students alike. She is passionate about fueling the pipeline with new talent and motivated by the idea that everyone has immense potential that deserves to be unleashed.

We discuss:

  • Getting your business found online,
  • Selling your products on Amazon,
  • Setting up your site for shipping success

To learn more about Melissa, you can connect with her at her website www.thecreativepotential.com and in her amazing Facebook group https://www.facebook.com/groups/creativepotential/

Amanda Silva

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Amanda Silva is owner and principal director of Cast Iron Content, a collaborative content marketing agency based in New England. A storyteller by trade and talent, Amanda was raised overseas and often writes about her expatriate childhood experiences. Not surprisingly, Amanda jumps at just about any chance to travel and is most inspired when she is on the move.

Today, Amanda uses her storytelling talents to assist business owners in marketing, content creation, website & logo design, etc. through her agency. She shares an interesting story about getting to know her clients prior to working with them.

 Some of the information Amanda covers is:

  • How to use Storytelling to connect with your clients
  • Why content marketing is the way of the future
  • When is it time to rebrand your business?

 

You can connect with Amanda here:

Kronda Adair

Published September 26, 2017 in Marketing , Website - 0 Comments
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Today we have a special guest expert, the person responsible for my new and much improved website at locally.rocks, Kronda Adair.

Kronda is a recovering WordPress developer turned digital marketer. She started an agency as a programmer, with a degree in Web Design and Interactive Media. After a couple of years, she struck out on her own, creating WordPress websites for small businesses. She's spent the past few years learning what makes websites profitable and rescuing business owners (like me!) from ill-informed technology decisions. She helps business owners turn brochure websites into profitable marketing tools to grow their business.

Listen in as we discuss:

  • What does it take to market effectively online? 
  • How do you deal with tech overwhelm? 
  • What tools exist to speed and ease execution of your marketing plan?

 You can learn more about Kronda at karveldigital.com